Entrepreneurship
1. BUSINESS MATHEMATICS AND STATICTICS
The course will firstly introduce students on the practical knowledge of Mathematics on finance, continued with explaining basic knowledge such as the application of theory of interest, simple discount, amortization, and sinking fund. The course will later on discuss the nature and role of Statistics in Business. It will cover both descriptive and inferential statistics, and how these tools are used to make decisions that affect business operations. Selected topics will cover frequency distribution, measures of central tendency, standard of deviation, hypothesis testing, and Analysis of Variance (ANOVA).
2. FINANCIAL MANAGEMENT
The subject discusses decision making-processes and financial management application, accounting information usages to analyze company performance, financial planning and normal asset management and normal company debt.
3. FINANCIAL STATEMENT ANALYSIS
The course will examine in great detail financial statements from many types of companies. Through interactive discussions, students will be expected to possess not only capabilities to analyze financial statements, but also to possess critical and analytical thinking about the business entity.
4. HUMAN RESOURCE MANAGEMENT
The course introduces students to HRM practices to become successful HRM professionals, and be able to manage human resources management effectively. The course will also emphasize how HRM practices can and should contribute to business goals and help to improve product and services quality and effectiveness. The relationship of the basic functions of the course to HR practices will be examined throughout the course.
5. MANAGEMENT ACCOUNTING
The course will firstly provide detail knowledge of cost accounting function, aimed to help management in planning and controlling the company activities. Soon after learning cost analysis, students are expected to understand budgetary and its arrangements, standardized costs for raw materials and man powers, variance analysis, cost, volume, profit analysis, and variable cost.
6. MARKETING MANAGEMENT
The course will firstly introduce students with the basic marketing management principles and terminologies, such as market area, market penetration, marketplace, market potential, market price, market profile, market segmentation, market share, market value, including the controversial idea of markup. Students will then learn basic strategies and models applied in this field. The course will guide students to examine the importance of factors and decisions, and their relevance to the ideas of product, prices, place, and promoting. The course will pay attention on the way marketing management oversees all aspects of company’s products, and to whom all personnel or departments responsible.
7. PRINCIPLES OF ACCOUNTING
The course will firstly introduce students with basic Accounting ideas such as concepts, assumptions, problems, standards, principles and practices, which will help students to produce financial report. The course will then encourage students to understand accounting behaviors in dealing with permanent assets, liabilities, partnerships, and corporations.
1. PRODUCTION AND OPERATION MANAGEMENT
The course is designed to provide knowledge on the principles and concepts of production and operation management, such as General Management, Cost Accounting, Marketing, Industrial Engineering, and Statistics. The course will focus on the manufacturing and service management.
2. STRATEGIC MANAGEMENT
The course will firstly discuss the nature, function and significance of business policy and strategy, continued with developing the knowledge and skills related to the analysis, formulation and implementation of business policy and strategy. The course will encourage students to examine traditional and contemporary cases, and to correlate elements of business and management, especially in understanding their interrelationship, interdependency, and operational significance.
ENTREPRENEURSHIP COURSES
1. BUSINESS PLAN DEVELOPMENT
Referred as the ‘Business Plan Course’, this course is considered as a capstone course, offered at the end of the study program. Students are expected to develop an original idea for a new venture, and write a comprehensive business plan for that venture. The course will critically examine a variety of topics, issues, and frameworks, which will help students in addressing the financial, marketing, economic, operational, legal, as well as new venture creation and entrepreneurial management. Student plans will be presented to successful entrepreneurs and financiers during the end-of-the-semester business plan competition. The best Business Plan will be endorsed to participate in acknowledged national competitions.
2. BUSINESS VENTURING AND GROWTH STRATEGY
This course will give students first hand experiences in understanding the necessary procedures and techniques in running their own business. Not only providing students with applied experiences, the course will permit the students to experience the appropriate work situation through job shadowing, internship, as well as business simulation. Taking into account the Good Corporate Governance principles, students are expected to comply with the business regulations, laws and policies operated in Indonesia, and to prove their consistencies in the practicum.
3. ENTREPRENEURIAL FINANCE AND VENTURE CAPITAL
This course focuses on financing issues faced by modern entrepreneurs. We will study the tools and methods used in determining the necessary financial back up prior to starting a viable venture. The course will then explore tools and approaches used in selling an idea to potential investors, along with targeting different types of financing alternatives available to new and early stage ventures. Not only investigating the venture capital market in great detail, students will be involved in negotiating deals and in formulating deal structures. Students will be encouraged to understand financing issues and options from the perspectives of the entrepreneurs and the investors.
4. ENTREPRENEURIAL MARKETING
Because there is no universal marketing solution applicable to all entrepreneurial ventures, this course is designed to help students develop a flexible way of thinking about marketing problems in general. The course will begin with an introduction of key marketing concepts, methods, and continued with strategic issues relevant in starting the business by early-stage entrepreneurs. The course will challenge the marketers on the way they sell the products, and the way they specified their target markets. For they who will start new ventures, the course will explore the way business people lever their limited market resources. Specifically, this course will offer students a broad and deep understanding of topics faced by entrepreneurs such as: What are their major strategic constraints? What are their challenging issues? How can they identify and evaluate marketing opportunities? How can they achieve competitive advantages given to their limited marketing resources? What major marketing/sales tools are most useful in an entrepreneurial setting?
5. ENTREPRENEURIAL SEMINAR
This course will focus on specialized topics which are not covered in the regular entrepreneurship curriculum. The course will critically examine major emerging issues and topics within the discipline of entrepreneurship such as Corporate Entrepreneurship and Social Entrepreneurship happening at the national and sub-national levels.
6. FAMILY BUSINESS MANAGEMENT
The course will critically examine the problems faced by them who operate family businesses and own the corporations. Attention will be given to their planning mechanism, the way they provide effective governance and ownership, as well as their strategies in managing the succession issues. The course will also pay attention on the way the family business handle specific issues such as taxation and compensation. At the end of this course, students are expected to have an accurate understanding on the reasons behind the rise and fall of prominent Indonesians’ family business, and understand the logic behind the dedication of personnel in family business.
7. INNOVATION AND NEW PRODUCT DEVELOPMENT
This course will firstly examine the role of innovation in sustainable market place advantage, continued with an investigation on the process of converting ideas, technologies, and customer needs into new products, services and processes. Not only the course will focus on the new product development process, but the course will critically examine the nature of innovation, types of innovation, and the implications of different innovation for new product/service in development processes