Published: 13 Jan 2022

SetSail BizAccel, President University (PresUniv), held a workshop for the participants of Ready SetSail Batch 1, Monday (10/1). Ready SetSail Batch 1 is an intensive business mentoring program for six months for startups owned by PresUniv students. This workshop presented Lucky Esa, Mentor Technology and Product Development Estubizi. Estubizi is a company that is engaged in developing human resources by providing consulting services, co-working space services, to learning centers. This workshop discusses the go-to market and growth hacking guided by Ruhmaya Nida Wathoni, Project Manager of Setsail BizAccel.

What is the go-to market (GTM)? According to Lucky, GTM is a strategy or steps taken by the company to enter its products into the market that is in line with its vision and mission. Unlike branding or communication, Lucky said, GTM is a push strategy. “This means entrepreneurs have to push or enter their products directly to consumers or markets. It can also be called pick up the ball. Meanwhile, branding or communication is included in the pull strategy to attract consumers to come to our brand," he explained. In designing the GTM strategy, segmentation-targeting must be formulated sharply.

In this workshop, Lucky also delivered material about growth hacking. He said that growth hacking is a marketing strategy used by startup companies in the technology sector based on analytical thinking skills, creativity, and social metrics. "Growth hacking combines marketing, data, and technology," he stressed. Lucky said, a growth hacker must have good technique in conveying ideas to programmers and being comfortable working with data. "Growth hackers must also have good intuition in internet marketing and understand the core value of a product to consumers," he added (Gilang Suryanata, PR team. Photo: Gilang Suryanata)